For those who want the ultimate in marketing expertise, Virtual Luxury is Carefree's optimum service. It offers a few select properties the opportunity to maximize their limited resources-by taking advantage of the synergy created in a charter membership with other distinctive hotels and resorts.

In an industry where hospitality chains and associations command more marketing power, Virtual Luxury offers that same enhanced visibility and presence to its charter members. Backed with full support services to build a strong identity, these properties benefit from superb technological resources - including an integrated website that allows direct-response reservations for leisure vacations and group meetings, and an electronic newsletter designed for an exclusive clientele of discriminating travelers and meeting planners who subscribe to this service annually.

In addition, Virtual Luxury members benefit from access to Carefree Marketing's entire range of Strategic Alliance services as a complete package, rather than piecemeal. They also benefit from the following list of Strategic Alliances, which are reserved solely for those individual properties seeking expert advice and counsel in every aspect of the hospitality industry's luxury market.