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Carefree Marketing is more than just a single entity. Its strength is enhanced by many long-established, results-proven alliances with some of the best experts in the hospitality industry. The company creates direct relationships between its clients and allied partners, serving as a counselor rather than a "middleman."
Strategic Alliances:
ASMALLWORLD - A private/by invitation only, online networking community for like-minded individuals. Content is produced by members who offer travel suggestions, feedback, forum discussions, etc. Features on the website include diverse topics, listings of events, restaurants, and city-based resources.
Colin Cowie - The world's premier lifestyle expert on food, fashion, travel, entertaining, decorating and interior design. Cowie is a TV host, author, event planner and designer.
Latz Negotiation - Marty Latz is a nationally acclaimed expert on negotiation strategy and tactics. Since 1995, over 50,000 lawyers and business professionals from around the world have given his training programs and seminars the highest praise.
NetJets - Pioneered the concept of fractional jet ownership, giving individuals and businesses all the benefits of whole aircraft ownership and more at a fraction of the cost. NetJets is the worldwide leader with the most owners, the most experience and the largest fleet.
Robb Report - For over 30 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers. Robb Report showcases the products and services available from the most prestigious luxury brands, and provides its sophisticated readership with detailed insight into these brands.
Splendora - An online power-hostess to a community of clever, stylish women. Splendora is the authority on fabulous spas, salons, shopping, lifestyle and celebrity gossip. This social network is all about the "what to" wear, buy, do, see read and experience.
Strategic Partnerships:
Aspire - Experts working with group, catering, reservations and other revenue departments on sales education and motivational techniques.
Crowley Technology - Application development and all aspects of web support.
GMW Digital - Offers hotel, resort and casino website design services, custom application development, application hosting solutions, dynamic programming services, database engineering and online marketing services.
LMG Data Mining - Serves as Carefree's data mining alliance, and is a leading provider of data warehousing and business intelligence services to the luxury resort market. Through its data mining services and ReturnityTM email confirmation program, LMG has enabled over 150 hotels and resorts to implement guest communication strategies based on knowledge of guest travel and decision patterns.
Middleton & Gendron - Internationally renowned public relations/branding firm in New York, which specializes in image and branding in the luxury travel arena.
Mullen Advertising & Public Relations - Arizona-based agency specializing in full marketing services for distinctive luxury resorts and hotels on a national and international basis.
Newmarket International - The leader in delivering Internet solutions to the global hospitality marketplace. Because of superior technology, extensive support, domain expertise, and a commitment to the industry, we empower our customers' ability to increase efficiencies to maximize their profits.
Sceptre Hospitality Resources - distribution partner with expertise. Sceptre connects independent hotels to all electronic booking channels and provides high-touch consulting service and market intelligence, guiding each property on strategic marketing and revenue management to improve market share, revenue and profitability. The one-stop service includes advanced central reservation system, dynamic merchandising booking engine, voice call center, website optimization, group bookings, third party merchant programs, GDS marketing, consortia, and competitive rate intelligence.
Searchwide - Recruitment Company specializing in personnel for the hospitality industry with emphasis on senior and executive level positions within sales, marketing and operations in the following industries
• Hotels and Resorts
• Convention & Visitor Bureaus
• Convention Centers
• State Tourism Agencies
• Attractions/Cultural Institutions
• Association Management Firms
• Tradeshow and Exhibit Companies
• Events/Experiential Marketing Companies
• Association and Non-Profit Organizations
• Production and Technology Companies
• Other Organizations Related to Hospitality, Travel and Tourism
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